Tommy Hilfiger Statistics By Revenue, Sales, Product Segment Contribution and Facts

Introduction

Tommy Hilfiger Statistics: Tommy Hilfiger is a globally recognized fashion brand known for its quintessentially American style. Founded in 1985 by designer Tommy Hilfiger, the brand quickly gained popularity for its classic and preppy aesthetic, which blends traditional American clothing with modern influences. But how much do you know about the brand?

This article will guide you effectively as it includes several current trends and analyses of the global market of recent years from different insights. Let’s dive into some interesting statistics and facts to understand Tommy Hilfiger’s journey and its standing today.

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• In Q1 2024, Tommy Hilfiger reported global revenue of USD 1.95 billion, which is expected to reach USD 9.6 billion by the end of the year, driven by new product lines and global market expansion.
• Specifically, Tommy Hilfiger’s revenue declined by 10%, with international sales dropping by 14%, while North American sales saw a slight increase of 2%.
• During the same period, the brand’s net income was USD 151.4 million, up from USD 136 million in the same period of the previous year.
• The operating margin improved to 14%, attributed to efficient cost management and increased sales in North America and Asia-Pacific.
• Based on Tommy Hilfiger Statistics, the North American region generated approximately USD 480 million in revenue in Q1 2024, accounting for 25% of total revenue.
• Conversely, the clothing segment represents 60% of total revenue, and the brand’s iconic polo shirts and denim lines are top sellers.
• As of 2024, Tommy Hilfiger operates over 2,000 retail stores globally and maintains a strong online presence.
• Sustainable products generated 25% of Tommy Hilfiger’s overall sales growth in Q1 2024.
• The improved mobile shopping experience has also contributed to the increase in online sales, with a notable 15% growth in mobile transactions.
• ​In March 2010, PVH Corp. acquired Tommy Hilfiger Corporation for USD 3 billion.
• In 2023, Tommy Hilfiger was ranked 360th in the Global 500 brands list and 37th among the biggest apparel brands.

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PVH’s Tommy Hilfiger Brand’s Revenue Statistics

• Tommy Hilfiger Statistics also show that in the first quarter of fiscal 2024, PVH Corp., the parent company of Tommy Hilfiger, reported a global revenue of USD 1.952 billion.

(Reference: statista.com)

• A report published by Statista stated that in 2023, PVH’s revenue from Tommy Hilfiger brands generated around USD 4.8 billion.

The above graph depicts the total revenue earned between 2022 and 2017:

By Segments

Tommy Hilfiger Earnings Statistics before Interest and Taxes By Segment

(Source: businesswire.com)

Tommy Hilfiger Sales Statistics By Region

• In 2023 and Q1 of 2024, the North American region accounted for the highest sales in Tommy Hilfiger, totaling approximately USD 2.4 billion and USD 480 million (+2%), respectively.
• In this region, the retail sales share during 2023 was around 50% and in Q1 2024 (25%) of total revenue.

Based on Tommy Hilfiger Statistics, other regions’ revenue and sales share comparison is described in the table below:

 PVH Corporation’s Retail Sales Statistics

(Reference: statista.com)

Statista reports insights elaborate that in 2023, the global retail sales of products sold under PVH’s Tommy Hilfiger and Calvin Klein brands were USD 9 billion each.

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By Product Segment Contribution

Apparel:

• Men’s and Women’s Sportswear segment remains the largest contributor, accounting for approximately 45% of total revenue in Q1 2024.
• The kidswear segment contributes 10% to the overall revenue and has seen steady growth, especially in Europe and the Asia-Pacific region.

Footwear:

• Tommy Hilfiger Statistics further states that the total revenue share accounted for 15% of the company’s Shoes and Sneakers segment.

Accessories:

• Bags, eyewear, and watches together make up 10% of the revenue by the end of March 2024.
• Fragrances and Jewelry products of Tommy Hilfiger contribute a revenue share of 5%.

Home and Bedding Products:

• The home collection segment includes bedding and home decor items, representing 5% of the share.

Bodywear:

• In the first quarter of 2024, the bodywear segment covers underwear and sleepwear also secured 5%.

By Stores

• Tommy Hilfiger Statistics 2024: in the first quarter, the company operates over 2,000 retail stores worldwide.

Here is a Breakdown of the Number of Stores By key regions:

(Source: pittstreetmall.com)

PVH Corporation’s Revenue Statistics By Region

(Reference: statista.com)

• In fiscal year 2023, PVH Corporation’s global revenue share secured the highest share, 47.5%, in Europe.
• Furthermore, other regions shared were the United States (29.46%), Asia-Pacific (17.83%), Canada (3.79%), and other foreign countries (1.43%).

Website Traffic Statistics By Country

(Reference: similarweb.com)

• As explained by Tommy Hilfiger Statistics, total website visits of tommy.com in May 2024 were 12 million, an increase of 2.22% from last month’s, and secured a 47.12% bounce rate.
• The United States of America had 19.43% of total traffic on tommy.com, up by 27.85%.
• During the same duration, other countries recorded the following contribution in total traffic: the United Kingdom = 8.33% (+10.47%), Germany = 7.2% (-0.52%), France = 6.21% (+10.82%), and Turkey = 5.24% (+27.96%)
• Other countries collectively made around 53.59% of visitor share in tommy.com.

By Demographics

(Reference: similarweb.com)

• In May 2024, female and male users of tommy.com were 51.31% and 48.69%, respectively.
• Tommy Hilfiger Statistics by age group states that the highest number of website users observed is between 25 and 34 years old, resulting in 27.6%.
• 67% of Tommy Hilfiger’s website users are aged 35 to 44 years.
• In contrast, 17.81% and 14.96% belong to individuals aged 45 to 54 and 18 to 24, respectively.
• Around 12.2% of website users are aged from 55 to 64 years.
• Nearly 7.76% of user shares of tommy.com contributed from the age group above 65 years.

By Traffic Source

(Reference: similarweb.com)

• Tommy Hilfiger Statistics 2024 also shows that organic search generated the highest traffic rate to tommy.com, 33.88%.
• Almost 32.9% of the share is generated by direct traffic searches, while 20.96% is from paid searches.
• Furthermore, the website’s other traffic sources are display (4.92%), social (3.57%), mail (2.56%), and referrals (1.23%).

By Social Media Referral Statistics

(Reference: similarweb.com)

• Tommy Hilfiger Statistics also states that Facebook had the highest social media referral rate, with a 68.02% share compared to other social network traffic.
• YouTube and Pinterest each contributed a share of 20.43% and 3.97% on tommy.com.
• Meanwhile, traffic sent by Instagram is 2.73%, and WhatsApp contributed 1.95%.
• Similarly, the rest of Tommy Hilfiger’s website’s social networks together made up around 2.9% of the traffic share.

By Device

(Reference: semrush.com)

• In May 2024, the United States of America had 1.85 million users on tommy.com, with a user share of 16.62%. Around 68.22% of these came via desktop, and 31.78% on mobile devices.
• Website users make up around 9.45% of the United Kingdom’s user base, which is 1.05 million, with 34.95% access to the desktop version and 65.05% access to mobile devices.
• In Germany, the Tommy Hilfiger website had 1.01 million users and 9.07% user traffic, with desktop and mobile users being 58.21% and 40.79%, respectively.
• Turkey and France each have around 684.37K and 634.45K users, and their website traffic is around 6.14% and 5.69%.
• Besides,13.38% of desktop and 86.62% of mobile users in Turkey accessed tommy.com.
• In France, around 34.27% of users access the website via desktops and 65.83% by mobile devices.

New Product Launches of Tommy Hilfiger

Recent Sustainable Initiatives By Tommy Hilfiger in 2024

• Based on Tommy Hilfiger Statistics, the company is committed to making its products fully circular, meaning they are designed to be reused, recycled, or composted, 80% of Tommy Hilfiger designers have been trained on circular design strategies.
• By 2025, the brand aims to ensure that 100% of its cotton is sourced sustainably. As of 2019, 72% of the cotton used globally was from sustainable sources.
• The brand has pioneered low-impact denim processes, finishing 2 million pieces of denim with reduced water and energy usage.
• Tommy Hilfiger is working towards reducing its greenhouse gas (GHG) emissions as part of PVH Corp.’s broader commitment to the Science Based Targets initiative.

Conclusion 

From its beginnings in 1985 to its global reach today, the brand has carved a niche for itself in the fashion world. Tommy Hilfiger continues to thrive in 2024 by staying true to its core values of classic American style, affordability, and innovation.

The brand’s strategic focus on blending timeless designs with modern trends has resonated well with consumers, contributing to steady revenue growth and a strong market presence globally.